週日靜學（85）：精讀復刻論文命題1（2）

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今天小編為您帶來精讀復刻論文《預售模式下考慮零售商公平關切的綠色產品供應鏈決策研究》命題1。

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Today, the editor brings the " Proposition 1 of Intensive reading replica essay 《A Study of Green Product Supply Chain Decision Making Considering Retailers' Equity Concerns in the Presale Model》 ".

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內容摘要： Abstract

本期推文將從心智圖、精讀內容、知識補充三個面向介紹精讀復刻論文《預售模式下考慮零售商公平關切的綠色產品供應鏈決策研究》命題1。

This tweet will introduce Proposition 1 of intensive reading replica essay of the fine-read ing replica paper 《A Study of Green Product Supply Chain Decision Making Considering Retailers' Fairness Concerns under the Presale Model》 in terms read Considering Retailers' Fairness Concerns under the Presale Model" in terms. and knowledge supplementation.

心智圖：Mind mapping

精讀內容：Intensive reading content

透過前面計算，得到命題1(2):公平中性時集中決策下的促銷努力程度高於分散決策，公平關切會促使分散決策下促銷努力水準提高，即i0d*>if*>id*。

Through the previous calculation, we get Proposition 1(2): When fairness is neutral, the level of promotional effort under centralized decision-making is higher than that under decentralized decision-manking. Fairness cons will decentralized decision-manking. Fairness conn will decentralized decision-ma. Fair. under decentralized decision-making, that is, i0d*>if*>id*.

證明如下：

The proof is as follows:

如圖所示沒有計算出最簡的結果，因此需要手動計算，計算結果如下：

As shown in the figure, the simplest result is not calculated, so manual calculation is required. The calculation results are as follows:

知識補充：Knowledge supplement

1.促銷策略Promotion tactics

促銷策略（promotion tactics）是一種促進商品銷售的謀略和方法。有各種不同形式，如按照顧客在購買活動中心理狀態的變化，適時展示商品以刺激顧客的購買慾望，或啟迪誘導以激發顧客的購買興趣，或強化商品的綜合印像以促進顧客的購買行為。有學者歸納了九項策略：（1）供其所需，即千方百計地滿足消費者的需要，做到"雪中送炭"、"雨中送傘"，這是最根本的促銷策略；（2）激其所欲，即激發消費者的潛在需要，以打開商品的銷路；（3）投其所好，即了解並針對消費者的興趣和愛好組織生產與銷售活動；（4）適其所向，即努力適應消費市場的消費動向；（5）補其所缺，即瞄準市場商品脫銷的"空檔"，積極組織銷售活動；（6）釋其所疑，即採取有效措施排除消費者對新商品的懷疑心理，努力樹立商品信譽；（7）解其所難，即大商場採取導購措施以方便顧客；（8）出其不意，即以出其不意的宣傳策略推銷商品，以收到驚人的效果；（9 ）振其所欲，即利用消費者在生活中不斷產生的消費慾望來促進銷售。

Promotion tactics are strategies and methods to promote product sales. There are various forms, such as displaying goods at a timely manner to Stimulatecustomers' desire to buy according to changes in the customer's psychological state during the purchase activity, or enlightening and inducing to stimulate customers' interest in buying, or strengthening the compresive customers' interest in buying, or strengthening the compresive commul. ars have summarized nine strategies: (1) Provide what they need, that is, do everything possible to meet the needs of consumers, and achieve "helping consumers when they need it" and "giving umbrellas when it rains". Thisrate rains" and "giving umbrellas when it rains". Thisrateis the most . ; (2) Stimulate consumers' needs. What they want, that is, to stimulate consumers' potential needs to open up sales of goods; (3) To cater to their preferences, that is, to understand and organizes production and organizes produxities to consumers' interests and hobbies; (4) To suit their desires, that is, Strive to adapt to the consumption trends of the consumer market; (5) Make up for what is lacking, that is, target the "psps" in the market where goods are out of stock, and actively organize sales activities; (6) Clear up their doubts, that is, take effective measures to exclude consumers from new products Be skeptical and strive to esta 是, strive to ct70 is, large shopping malls adopt shopping guide measures to facilitate customers; (8) Surprise , that is, use unexpected publicity strategies to promote products to achieve amazing results; (9) ) to promote products to achieve amazing results； consumption desires in their lives to promote sales.

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參考資料： Google翻譯、百度

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